Become A Distributor Of
AnnaLala Food

Grow together, building a sustainable and long-term partnership.

ANNALALA defines a Distributor as an entity that purchases goods in bulk quantities from the manufacturer. The purchased items will be stored in a warehouse and then sold to smaller sub-distributors, agents, or stores for a margin.

We aim to build sustainable, long-term relationships with Tier-1 Distributors. To guarantee the rights of our distributors and partners, AnnaLala Food cooperates under the model of:

Each distributor manages 1 specific market territory

Depending on the market size of each province, multiple distributors can be developed (major cities like Hanoi or Ho Chi Minh City may have more than one distributor). The distributor in each area manages that entire regional market. This enables our esteemed partners to easily boost sales, scale territory, and minimize channel conflicts or disputes during growth.

Criteria to Become a Distributor

Minimum monthly sales volume must reach 30 million VND.
No cross-border sales or overlapping into territories of other distributors within the system.
Absolutely no price dumping in the market.

Pricing Policy

1 Discounts

All parties negotiate and implement invoice discounts specified in the price list sent to distributors monthly.
Cases eligible for additional discounts:
- Instant cash/transfer payment upon delivery of goods.
- Achieving target revenue tiers as designated in the signed contract.
All rewards and supports will be settled via: Cash, bank transfer, or balance deduction against liabilities.

2Selling Price

Based on bulk purchase history and other partnership commitments, distributors will enjoy pricing policies mapped to the corresponding agent tier.
The pricing structure is strategically engineered to safeguard market competitiveness and maximize profit margins for distributors.

Support Policy

Media & Marketing SupportPromoting the brand across media channels; provided with corporate leads and buyer matches near the distributor's headquarters and branches during the term of cooperation.
Exclusive Distributor PricingEntitled to premium discount pricing according to fixed policies for official distributors.
Brand PresenceUpdating the contact info and logo of the distributor onto the website annalala.vn and other corporate promotional assets.
Legal / Contract Support Authorized to act on behalf of the company to execute commodity trade sales contracts if required by the distributor's buyers or if the distributor lacks full legal capacity to sign. Net profits (after deducting actual operating expenses) will be wire-transferred back to the distributor upon fulfillment of obligations.